Palmquist

The overarching themes in Palmquist's chapter were design and organization of a webpage, and how the features of online design provides a different experience from print documents. Short descriptions of Links, Information Flags, Pop-up Pages, and Digital Illustrations follow, as well as the impact that they have on online information, as compared to printed information, and the ways that they better serve the audience. The comparisons are quite straightforward and the ways that they serve the audience are nothing surprising (having even just a basic general concept of each online aspect would allow some deduction about how it would work differently, and in some cases, better than, print).

The following section about page organization was also fairly simple, although the illustrations became less clear in what they were trying to communicate until the reader had read through the explaning section of text. Analogies to a printed page document were helpful, though, and the section ultimatley does a good job of showing exactly why site structure and organization is very important to serving an audience.

The last section gave guidelines to create a simple and effective (if basic) site format, and also shows an actual sample website to demonstrate effective use of headers, captions, fonts, links, illustrations, and the like. With a concrete, visible example right in front of the reader, the chapter is able to drive its point home and communicate quite clearly and effectively how website design and organization are important and influential in regard to effectiveness and audience.